Supporting the Bosses behind the Glosses

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Soap & Glory debuts a new campaign video to promote female empowerment. The british beauty brand has released the promotional video using footage from the LA Women's March it held earlier this year. As part of the #MoreThanLips campaign the brand is also working in conjunction with She Could Run to get 250.000 women running for office by 2030.

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The #MoreThanLips campaign aims to provide a platform for women to speak out about their own individuality and unique beauty by sharing raw and emotional statements about the kind of hardships (like domestic violence) and triumphs (becoming the first openly trans person running for California state legislature) they've faced.

The footage not only made for a compelling campaign video, but connected the brand and their mesage to cultural relevence as women are still vastly underrepresented in elected and appointed political positions.




Found at: Cosmetic Business & Refinery29
Posted by Marie Volquarts, Hamburg Office

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