THE SCOOP #48

5:15 PM



We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.



In this week’s edition, Nike makes good on the goal of expanding their offerings, brands and agencies lend their voice to the celebration of women around the world, and we get a glimpse at one model-free option for runway fashion. The march into a future of mobile-assisted fashion and beauty continues, and Hollywood's A-listers gather to celebrate last year's achievements with due glamour.



 

1 – Red Carpet Runway
Last Sunday saw the 90th annual Academy Awards bring the 2017 film awards season to a close, celebrating the peak performers and creators in the industry, as well the dependably lavish showcase for red carpet fashion.




2 – Breaking The Boys' Club
It's no secret that Nike is looking to expand its share of the women's shoe market, and to this end they’ve debuted their newest retail concept, Unlaced, which hopes to expand the sneakerhead market beyond a boys-only club.



 

3 – The Revolution Will Not Be Live Streamed
Reinventing the runway show, season after season, can be a daunting task. Whether or not Dolce & Gabbana's "Fashion Devotion" show—complete with a strict ban on WiFi and drone-modeled handbags—managed this feat is for viewers to decide.



 

4 – Women Worldwide
March 8th united voices around the world in celebration of International Women's Day, and offered a chance for both brands and agencies to celebrate the social, economic, cultural and political achievements of women.




5 – In-Hand and On-Demand
As YouCam Makeup brings the 1-on-1, personal beauty consultation experience to users of their app, and ASOS prepares to launch their "shazam for fashion" Style Match app, it's clearer than ever that there's always room for one (or two) more in-the-palm-of-your-hand tools for getting that perfect look.

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