THE SCOOP #49
5:38 PM
In this week’s edition, the city of angels puts its most fashionable foot first as
it prepares for the week ahead, Austin wraps up another successful year of SXSW
with more than a few impressive standouts, and women of the advertising industry
seize an opportunity to set wrongs right. Nike leads by example with a visible
effort to uphold their core brand values, and a monumentally misguided advertising
choice by Snapchat invites the considerable fallout of Rihanna's condemnation.
1 – Just DON’T Do it
Demonstrating an admirable desire for transparency and self-accountability,
Nike has announced a number of significant changes in their Global Marketing
Leadership structure, in an effort to hold consistent to their company values
of "inclusivity, respect and empowerment." Read
more about the changes here.
2 – Oh SNAP
Global superstar—and recently minted makeup mogul—Rihanna,
casually decimated Snapchat's stock to
the tune of $800 million, following her ringing denouncement of an in-app
advertisement making
light of domestic violence.
3 – No Substitution
For Experience
Austin, TX spent the past week playing host to SXSW. With the
latest in film, music, and interactive media vying for the attention of attendees,
the highlights of the week are in the eye of the beholder—our money's on Westworld's
staggering experiential activation, and L'Oréal's
hyper-customized makeup and skincare offerings.
4 – Los Angeles Fashion
Week
While it has yet to take a place alongside the heavy hitters
of the international fashion world, Los
Angeles Fashion Week—taking place this week—continues to establish the city
as a fashion destination and an important launching point for up and coming brands
and designers.
5 – Time To Go To
Work
Time may be up for a number of once powerful men, across industries and at
every level, but for the 180 senior female ad executives launching Time's
Up Advertising, the time to begin changing the industry for the better is now.
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