THE SCOOP #50
3:14 PM
In this week’s edition, Netflix chills things out with their latest branding move, a
lot of vodka makers in Sweden strip down to make a point, and 72 years
fly by in a cheerful flash. The LGBTQ community gets the gift of a travel tool
as cleverly conceived as it is practical, and beauty retailer Ulta ups a game
they were already winning.
1 – A Life In The
Years Of
While it was created to celebrate the staggering leap
forward in global life expectancy—up from 31 to 71.8 years in the last century—this
infectiously pleasant spot by Japanese food brand Glico's, featuring 72
actors in the same role, also serves as a reminder of how fast the years can
fly by.
2 – Travel With Pride
Everyone should have the freedom to travel safely, and
though the realities of LGBTQ safety (or lack thereof) around the globe can be
sobering, FCB/Six and PFlag Canada have launched an inspired project that uses
the iconic
rainbow pride flag as rubric for measuring LGBTQ-friendly travel
destinations.
3 – Access To Luxury
When it comes range of beauty products offered, Ulta already
runs a wider bargain-to-high-end gamut than any competitor. Their claim to
prestige just got a little more deluxe, with the announcement that a number of
their stores will soon debut a selection of products by Chanel Beauty. Read
more about the rollout here.
4 – Absolutely
Nothing To Hide
Nothing says transparency like aggressive nudity, though in
the case of Absolut's employees, the possibly ill-advised doffing of all
clothing comes during the production of cheap vodka, rather than after heavy
consumption. Watch
at your own risk.
5 – If You've Got It,
Font It
Netflix is running out of ways to demonstrate ubiquity, and
(taking their place alongside the greats) they can now check creation of a bespoke
font off that list. Read about their new font, and its claim of saving the
brand millions of dollars a year, here.
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