THE SCOOP #47
5:57 PM
In this week’s edition, forward thinking hairstylists gather to celebrate the latest in styling trends, health conscious beauty makes a bid for business in New York, and two fast food chains think fast to turn
would-be PR disasters into successful marketing ploys. One of the fashion world's most prominent cities hosts the biggest names in the industry, and Lacoste lets its mascot
take a break for a good cause.
1 – Milan Fashion Week
Beginning with a 30-year retrospective, and prominently
featuring a variety of the biggest names in fashion, Milan Fashion Week took
place at the end of February. See Vogue's review of the standout
collections here.
2 – Crisis Management
Putting the adage "there's no such thing as bad
press" to test, fast food chains McDonald's
and KFC
each had a chance to turn customer service fiascos into clever marketing
campaigns.
3 – What's Next
Sebastian Professional's 6th annual What's Next
Awards took place Sunday, February 25 in Los Angeles, naming winners from among
the 14 finalists culled from 1,600 initial entries. Read the full list
of winners here.
4 – Keep It Clean
Barneys New York has announced a new suite of clean beauty
offerings, featuring clean skincare and nutricosmetics products, gathered under the banner of Conscious Beauty. Read about the launch
here.
5 – Endangered Icons
In an inspired campaign, trading on the one of the
most instantly recognizable logos in the clothing world, Lacoste in partnership with the
International Union for the Conservation of Nature has created a limited collection of
polo shirts that replace the familiar alligator with 10 endangered species. Read
more and see the explanatory spot here.
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