THE SCOOP #52
4:00 PM
In this week’s edition, coffee costs an arm and a leg and that's all right, trashbags
hit the runway but they're luxury branded so get yours before they're gone, and
the would be music makers of the world get a (brief) chance to borrow the
handwriting of a few industry legends. Meanwhile, your Bitmoji has a new
wardrobe courtesy of Hollister, and hostel living gets a singing endorsement
from one of pop's long reigning rulers.
1 – Trashay, You Stay
Balenciaga is, once more, turning heads as they draw runway
inspiration from commonplace, disposable materials. In this instance, it
comes as a polyethylene (read: trash bag plastic) shirt, retailing for £645 and
currently flying off the shelves. Trash or fashion? Decide
for yourself here.
2 – E$pre$$o Ricco
A far cry from your local Starbucks, specialty coffeehouse
Port of Mokha is raising eyebrows with a $16 cup of coffee. Unconcerned about
the inevitable sticker shock, founder Mokhtar Alkhanshali is confident that
the price tag is earned, read more about his business plan, and vision for the
future of luxury coffee, here.
3 – The Bitmoji Collection
Another week another headline for the ephemeral messaging
app that just won't go away. Snapchat has joined with Hollister to market their
spring collection via the app's Bitmoji characters, in the hope that the
avatars created to mimic users will inspire those users to imitate their
characters in return. Read
more about the campaign here.
4 – Fashionable Forgery
Designed by two creatives at JWT New York, five fonts based
on the handwriting of musical icons such as Kurt Cobain and David Bowie were
made available for download and personal, non-branded use. However, shortly
after going live, the fonts were removed from their site, citing unspecified
intellectual rights issues. Read more about the project, and see
examples of the hopefully-soon-to-be-available fonts here.
5 – “Suite” For A Queen
Proving that even the most committed divas can
take a minute to laugh at themselves—and that apparently no brand partnership
is too bizarre to at least consider—pop icon Mariah Carey debuted as the new
face of Hostelworld in their recent, humorous spot. See
the short here.
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