THE SCOOP #51
4:50 PM
In this week’s edition, the German blue-collar workforce gets some due recognition,
the GIFs you send may be putting money in brands' pockets, and travel FOMO
becomes leverage for an urgent wake up call for preservation. The shelf life of
a guns-as-fashion-statement approach gets called into question, and Coty
connects with consumers in a big way with their confident new Clairol campaign.
1 – Once More With
Confidence
Nothing says confidence like loving your own style, as
Clairol deftly demonstrates with their recently launched "Color
of Confidence" campaign, which puts a personal face on market for DIY
color. See their spot
here.
2 – Lethal Allure
The intersection of gun culture and the fashion world gets a
thorough examination, courtesy of Racked's Nadra Nittle, who posits that the
era of "gun-chic" fashion may finally be coming to an end. Read
the piece here.
3 – It's Getting Hot in Hier 🔥😍🔥
Fully embracing a storytelling approach, and a delightfully off
kilter one at that, The German Confederation of Craftsmen serves up an amusing
spot celebrating the country's manual trade workers.
4 – GIF Receipts
When GIPHY announced plans to monetize their service, the question
of how to do so without charging users to send and save GIFs arose. One answer
to that question, which numerous brands are already embracing, is the use of GIFs
as ads. Read
more here.
5 – #TooLateGram
The Instgrammed splendor of the natural world gets a sad
dose of reality with TBWA\Paris and the World Wildlife Fund's new campaign,
which pairs pristine photos of gorgeous travel destinations with sobering
images of their pollution, in an effort to raise awareness. Read
more, and browse examples here.
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