THE SCOOP #51

4:50 PM



We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.



In this week’s edition, the German blue-collar workforce gets some due recognition, the GIFs you send may be putting money in brands' pockets, and travel FOMO becomes leverage for an urgent wake up call for preservation. The shelf life of a guns-as-fashion-statement approach gets called into question, and Coty connects with consumers in a big way with their confident new Clairol campaign.




1 – Once More With Confidence
Nothing says confidence like loving your own style, as Clairol deftly demonstrates with their recently launched "Color of Confidence" campaign, which puts a personal face on market for DIY color. See their spot here.



 

2 – Lethal Allure
The intersection of gun culture and the fashion world gets a thorough examination, courtesy of Racked's Nadra Nittle, who posits that the era of "gun-chic" fashion may finally be coming to an end. Read the piece here.



 

3 – It's Getting Hot in Hier 🔥😍🔥
Fully embracing a storytelling approach, and a delightfully off kilter one at that, The German Confederation of Craftsmen serves up an amusing spot celebrating the country's manual trade workers.



 

4 – GIF Receipts
When GIPHY announced plans to monetize their service, the question of how to do so without charging users to send and save GIFs arose. One answer to that question, which numerous brands are already embracing, is the use of GIFs as ads. Read more here.



 

5 – #TooLateGram
The Instgrammed splendor of the natural world gets a sad dose of reality with TBWA\Paris and the World Wildlife Fund's new campaign, which pairs pristine photos of gorgeous travel destinations with sobering images of their pollution, in an effort to raise awareness. Read more, and browse examples here.

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