Glossier's Empty Beauty Bottles Become A Furniture Collection

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The alluring visual identity of beauty brand Glossier is instantly recognizable, with its iconic pale pink packaging. Furniture designer Kim Markel teamed up with Glossier and transformed discarded packaging from the beauty brand into a line of furniure that further evolved Glossier's branding strategy. Showcased at the Sight Unseen OFFSITE design fair, the collection included a cabinet, chairs, sidetables, mirrors and a vanity table.

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Glossier is already in consumer's brathrooms but with the new furniture colaboration, the brand redefines how it communicates to its customers and can be part of their living space. Central to the colaboration is solidifying Glossier as being in the forefront of creativity, supporting local female designers, sustainability and style.  

Found at: LSN 
Posted by Marie Volquarts, Hamburg Office 

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