Pinterest sets an example on inclusion

4:52 AM


Online social scrapbooking and discovery platform Pinterest has introduced a new search feature for makeup and beauty related topics. It's now possible to filter your search by skin tone in order to find individually matching results.

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By taking this step, Pinterest shows their understanding of an urgent customer need. In the past years more and more customers spoke out about the lack of representation of darker skin tones in makeup product demonstrations. The platform hence promotes inclusive values and enables consumers to finally find content relevant to their individual needs.
Even though the technology of the feature is still in its infancy, it's definitely a step in the right direction and a step ahead of a big share of today's cosmetics brands.

Found at: Stylus, Wired
Posted by: Marie Schreuder, Hamburg office

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