THE SCOOP #54

5:53 PM



We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.



In this week’s edition, Nike makes right (or at least begins to) by owning up to their faults and taking steps to fix them. Just Do It, indeed. While the worlds of faith and fashion collide, the retail makeup industry welcomes an icon to the fold. Elsewhere, Bliss is all in on brand rebirth, while Birchbox is all out in its search for buyers.




1 – Bliss Is Back
One of the pioneers of the more accessible self-care industry, Bliss, has grown somewhat stale in the last two decades. With their total brand overhaul, they are hoping to position themselves once again as household name. Read more here.




2 – At The Altar Of Fashion
The Met piqued the curiosity of the fashion world in November when they announced Heavenly Bodies: Fashion and Catholic Imagination. Featuring 41 pieces on loan from the Vatican, the exhibition is set to open May 10. Read early reactions here.




3 – Out Of The Box, But Not Out Of The Woods
Of all the monthly subscription box services, one of the most recognized is Birchbox, which offers subscribers samples of makeup, haircare and skincare products. Ubiquity does not equal success, though, as Birchbox's recent money troubles illustrate.




4 – The Queen Has Arrived
If anyone knows the power and importance of makeup, it’s reigning Queen of the drag world, RuPaul, whose newly announced entry into the world of retail makeup feels long overdue. We're confident he WON’T f*ck it up.




5 – Just Do It (Better)
Following a damning write up in the in the New York Times, Nike has taken steps (and promises more) to address a companywide working environment that has been called toxic for women. Whether they can establish themselves as exemplary remains to be seen, but their movement toward this end, as stands, is admirable.

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