THE SCOOP #54
5:53 PM
In this week’s edition, Nike makes right (or at least begins to) by owning up to
their faults and taking steps to fix them. Just Do It, indeed. While the worlds
of faith and fashion collide, the retail makeup industry welcomes an icon to
the fold. Elsewhere, Bliss is all in on brand rebirth, while Birchbox is all
out in its search for buyers.
1 – Bliss Is Back
One of the pioneers of the more accessible self-care
industry, Bliss, has grown somewhat stale in the last two decades. With their
total brand overhaul, they are hoping to position themselves once again as
household name. Read
more here.
2 – At The Altar Of Fashion
The Met piqued the curiosity of
the fashion world in November when they announced Heavenly Bodies: Fashion and
Catholic Imagination. Featuring 41 pieces on loan from the Vatican, the
exhibition is set to open May 10. Read
early reactions here.
3 – Out Of The Box, But Not Out Of The Woods
Of all the monthly subscription
box services, one of the most recognized is Birchbox, which offers subscribers
samples of makeup, haircare and skincare products. Ubiquity does not equal success,
though, as Birchbox's
recent money troubles illustrate.
4 – The Queen Has Arrived
If anyone knows the power and
importance of makeup, it’s reigning Queen of the drag world, RuPaul, whose newly
announced entry into the world of retail makeup feels long overdue. We're
confident he WON’T f*ck it up.
5 – Just Do It (Better)
Following a damning write up in the in the New York Times,
Nike has taken steps (and promises more) to address a companywide working
environment that has been called toxic for women. Whether they can establish
themselves as exemplary remains to be seen, but their
movement toward this end, as stands, is admirable.
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