THE SCOOP #55
5:41 PM
In this week’s edition, there is no shortage of glamour on display as fashion and Hollywood's
biggest names congregate first in New York and then in France. Rihanna
continues turning everything she touches to gold, Brandless doubles down on
their commitment to customer wellness, and, just in time for Mother's Day, maternity
leave gets a pointed send up in one agency's inspired new campaign.
1 – Oh, Holy Night
Dominating headlines, newsfeeds and social channels since
last Monday night, the 2018 Met Gala more than lived up to its reputation as Fashion's
Biggest Night. Now that the dust has settled, browse a comprehensive review of
the night's stars and looks here.
2 – The Fest Must Go On
Kicking off this week, and set to run through next weekend,
the 71st annual Cannes Film Festival finds itself once again
bringing the brightest stars of worldwide cinema together, even while
navigating its share of particular difficulties and complications. Read
about this year's highs and lows here.
3 – Sup, Bra?
If there's anything Rihanna can't do, she's apparently yet
to find it. Fresh off her instantly iconic one-night papal reign, the
popstar-turned-mogul's newest venture, Savage
x Fenty, looks to make the same inclusive strides in the lingerie industry
that 2017's Fenty Beauty made in makeup. Read
about the launch here.
4 – Pop-Up With Purpose
Having already simplified the experience of shopping for
everyday essentials, with singular options and uniform pricing, Brandless has
now set its sights on reinventing the concept of a pop-up shop. Here, shopping
takes a backseat to wellness, education and giving back, all under an umbrella of
community engagement. Read
more about their LA pop-up here.
5 – No Vacation
While Mother's Day offers a yearly chance to look at
motherhood through rose-colored glasses, 72andSunny New York has taken advantage
of the date this year to shine a light on the topic of maternity leave—meet Mommy Bahama.
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