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We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, while copycats and fakes are inevitable in any successful industry, voices to call them out and shut them down are never lacking—whether the voice of the brand or those of the consumer masses. Tinder finds a way to make online dating even more potentially unsettling than it already is, Jada Pinkett Smith is unafraid to get real in her Red Table Talks, and Sephora pursues new avenues for inclusive beauty education.

1 – Hair for It
Whether on a large scale (#timesup, #metoo, #fakenews) or small, movements to empower transparency and authenticity are increasingly being championed by celebrities. In Jada Pinkett Smith's case, this includes being bold enough to break the taboo of candidly discussing female hair loss. And while she may be one of the biggest names opening up about it, she isn't alone.


2 – Fake Phenty
Imitation may be the sincerest form of flattery, but when you've worked as hard as Rihanna has to overhaul industry expectations for inclusive makeup offerings, you don't suffer fakers to undercut your success with knock-offs, though they may try.


3 – Big, Bold and Beautiful

LGBT Pride Month doesn’t start until June, which may just serve as proof that Sephora's recently announced, free, "Bold Beauty for the Transgender Community" classes are less about making a splash and more about building bridges and fostering inclusion.


4 – Diet Prada

With half a million followers, including more than a few high-profile celebrities, Diet Prada is no flash in the insta pan, but then again, what's not to love about a profile devoted to calling out fashion work whose inspiration borders on copycat designing?


5 – Check In – Get Checked Out

It's hard to call a meet cute "cute" when it's overly orchestrated. Harder still when the ethics of location-tracking come into play. Tinder and Foursquare's newly announced Tinder Places, probably seems like a great idea to some users, but for others a software that tracks location to generate matches raises some questions.

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